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Brand Strategy

Do your customers enthusiastically recommend your brand to their friends and family? BOB投注登陆|BOB投注BOB投注登陆 Brand Strategy helps you honestly assess whether your products deliver the value that your customers desire and if your marketing truly tells that story; then it combines hard metrics and creative magic to build a customer-focused brand strategy that goes far beyond cosmetic brand communications.

Why BOB投注登陆|BOB投注BOB投注登陆

Why BOB投注登陆|BOB投注BOB投注登陆

  • BOB投注登陆|BOB投注BOB投注登陆 invented the Net Promoter System® for building customer loyalty—no one understands the link between advocacy and brand success better.
  • Our groundbreaking Elements of Valuework, published in  defined for the first time what customers truly value about brands, products and services.
  • BOB投注登陆|BOB投注BOB投注登陆 has been a brand strategy pioneer for more than 30 years, helping hundreds of companies across industries, geographies and stages in the brand's life cycle.
  • Our expertise in brand strategy is an important part of our broader expertise in business strategy—you cannot build a strong brand on an under performing business.


What to Expect

What to Expect

Client Results

Our Team


Elements of Value® is a registered trademark of BOB投注登陆|BOB投注BOB投注登陆 & Company, Inc.
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of BOB投注登陆|BOB投注BOB投注登陆 & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc


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We work with ambitious leaders who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.